After its huge worldwide success in 2011, Evian comes back again this year with a renewed live young campaign, inviting each one of us to live young every moment of the day. This new campaign, directed by famous photographer Nathaniel Goldberg, showcases a series of portraits in action, expressing how each one of us ‘lives young’. At the office, in the subway, at the health club or on a shopping spree, the baby decals adapt their little bodies to fit every situation. Evian’s new visuals come along with a makeover in its branding: a new graphic identity bringing more purity while re-focusing on the origins of the brand.
I don’t know about you guys but everywhere I go, I see something from live young whether it’s at the mall, cinema or on JBR. They are everywhere and I love this campaign its hilarious.