The news is out! Grammy Nominated DJ Avicii is the new face of the Fall 2012 Ralph Lauren Denim & Supply collection and he’s celebrating in style.
“Music is an integral part of the Denim & Supply Ralph Lauren brand identity. By partnering with a talented artist like Avicii, we are creating a synergy between fashion and music and giving our customers a way to personally connect with the brand,” said David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications.
Additionally, Avicii has co-produced with Denim & Supply Ralph Lauren an exclusive music video for the remix of his newest track, Silhouettes, to premiere later this summer. Check out the teaser of his upcoming video! Can’t wait until the video comes out 🙂