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On Wednesday 3rd of October 2012, Swarovski sparkled in Riyadh, KSA by showcasing their new Fall Winter 2012/2013 “Kingdom of Jewels” collection at the rooftop of Luthan Hotel. Riyadh’s elite ladies and top media gathered for the unveiling of an aristocratic and multicultural muse whose spirited style combines heritage with modernity. The event included a cocktail reception with over 200 ladies including the top KSA socialites, media and bloggers, instant photography to capture the sparkling moments of the event, a raffle draw and singing sensation Shamma Hamdan. La creme de la creme attended this event and got to fix their eyes on the amazing new collection before anyone else in the country.